If you’re a business operating online, it won’t have escaped your attention that a single word is often used in relation to online marketing. This word is ‘Content.’

So you’re a retailer/business that knows its market and you have the ability to write or publish some good, interesting content. But where do you turn? The best way to syndicate content.yourself is to build a corporate blog Sherry Dyson. Simple enough to set-up, a blog usually sits in a subdomain of your site and helps build authority by offering guides, inside information and other great knowledge to your audience.

If you don’t have a blog or you’re not updating your ancient set-up and publishing regular content, you’re missing out on potentially huge link-building, authority-gaining exercises. Below are some of my top tips when creating a company blog.

WordPress is the most common blogging platform, seen throughout the web and used by both tiny and enormous companies alike. WordPress offers both a.com and.org subdomain, but the one you’re after is.org. Here, you can download the software and then install it to your domain. (It takes very little to do this but if you’re truly technically incompetent, you can find freelancers who’ll do this for very little.) Self-hosting your own blog means you get all the ‘link-juice’ if you’re linked to or shared. It also gives you control over your platform and allows you to choose a custom theme and decide on every aspect of your blog.

The unfortunate truth is that people will ignore great written content if your blog looks awful. If you heeded tip number 1 you’ll have a self-hosted WordPress installation, so you can purchase a ‘premium theme.’ This is a theme that changes the entire look of your blog and is fully customisable. The helpful thing about a premium theme is that you can generally ask a question directly to the theme author, making it easy to resolve bugs or issues and to get it looking exactly the way you want it to.

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