With the expanding nature of the World Wide Web, it was only a matter of time before magazines were captured in the growing list of things that the internet can claim to do better. No longer are we forced to wait a week or month for the latest issue of our favourite mag to be placed on shelves. Culture, content, creation and comment can all be found online now and many magazines are offering a range of quality content online as well as releasing their weekly or monthly offline paper format.

While the web will never replace the feeling of picking up the latest copy of Vogue from the newsagents and carrying it home with great care, webzines do offer certain advantages that the old school paper magazines simply can’t compete with Customs Plat. For example, online magazines are updatable at the click of a button. Breaking news, photographs and articles can be published within a matter of minutes, making the world of the online magazine a fast paced and constantly updated platform allowing new readers to gobble up as much content as they can get their hands on.

The potential for e-zines and online articles is pretty much endless The Atman Group. This is a prime example of that. With the ability to access thousands and thousands of online data combined dedicated people who want to share their stories, much like this one, you probably would have seen half the stuff you have seen on the web (where would we be without pictures of kittens!)

The problem is that this whole culture of writing and sharing was built on the success of the offline, paper magazine industry. We should not forget this and we shouldn’t let this historic and still profitable industry suffer at the hands of the internet 宝くじ 購入代行. There is still plenty of scope for both offline and online magazines to work in tandem with one another, and this can often contribute to the magazines image and readership.

The switch over from the paper format to the digital one is far from over and has so far not had an easy ride. The development of Apples iPad was thought to be the Saviour for the magazine industry. Here was a tablet that publishers could see themselves dominating, a large high res screen with the ability to flip through at whim was exactly what the industry needed to go digital. However, the complications with this move have been complex and are still being ironed out today. The problem being that magazine editors have approached the iPad and the digital market in the wrong way. Rather than try to adapt the magazine format to the digital era they kept the same format and just transferred what was good on paper, to the iPad. Readers were obviously a little miffed. They could have done so much more; the wonderful thing about the web is that we can share something we find interesting at the touch of a button. The big heads in the magazine world chose to ignore this, sending the whole process of the transition of magazines to iPad backwards

The online and digital media industry has been welcomed by billions of people across the world for its ease of access and convenience of location, however the magazine industry has seen a decline in hard copy sales since the dawn of the digital age and the future doesn’t look promising as magazine after magazine drop out of the industry, leaving those left looking for a new and viable option to maintain presence within the market. Now this presence may have been found through the intervention of digital media and the development of tablets such as the iPad and smart phones alike, but just where does this leave the print industry?

It all began in the late 90’s when the age of online browsing ignited and people began to realise the potential that the online market had to offer. The continued advances within the online sector and advances within smartphones and ease of portability have made it possible for the world’s population to access online entertainment anytime, anywhere, resulting in the digital industry now burning brightly.

However, magazines find themselves under attack from a number of different sources, be it the advances of digital media, such as the introduction of multi-channel television from Sky, or competition from newspapers which have tendencies to print features and content which are predominantly written for magazine publication. These other options for viewing content, combined with the problem of their being too many magazines within the industry already, have put a large burden on the ability for a magazine to succeed in the print industry. Such pressures from rival mediums has left many wandering just how long print production can carry on before the novelty of ‘the magazine’ wears off.

The continued worry within the industry has led them to advance into the digital domain, in order to maintain coverage in a growing multimedia world. The way in which many have chosen to take on the digital realm is through production of content which can be easily accessed via gadgets such as the tablet and smartphones. Jim White, Chief Sports Editor at the Daily Telegraph, believes that “Tablet versions of magazines are as attractive to look at, while adding additional value in terms of inter-activity. The migration of Newsweek – America’s second largest circulation magazine – to a digital only platform is indicative of the fact traditional magazine format is now as vulnerable as newspapers.” Many professionals now consider that the only way magazines will survive within the print industry is if the specific title has a significant value within its presentation. An example of this is Private Eye and the old fashioned feel the magazine gives to the reader, this attractiveness would not be possible to replicate online and is the reason the magazine will likely survive.

Online publishing seems like the only possibility for most magazines to stay in circulation and is beginning to take form on a number of platforms, including smartphones, tablets and the internet. There are a number of reasons for this switchover including the ability for the reader to take advantage of digital user content through multimedia options, creating an option for their reader that is a great deal more fulfilling. Not only that, but whilst the reader is enjoying a multiplatform experience, the publishers is saving costs on production and managing to deliver content to the reader at a faster pace, through bypassing the middle men, otherwise known as distributors. Making the change over to the digital platform also allows the publisher to make its product available to a wider audience, with statistics indicating that the number of tablet users will grow by 50% per year.

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