Corporate news refers to news which is related to the company or any event which is associated with the company. This news can be related to important events and results of the company which includes meetings, annual reports, facts and figures of sales, appointment, resignations, promotions, changes in policies and every other information which is useful for shareholders, employees and customers. In such a case, it becomes necessary for the management to ensure that their corporate news is reaching their customers and employees – the common question which comes here is how to spread corporate news?
These are the most common ways to spread corporate news. Articles related to the corporate news, blog posts on the subject and press release announcing the event or launch is often posted in different websites and article directories from where these are circulated. This is one of the most common ways to spread information about news related to the company but the problem was that it did not target the right people.
However, with the spread and popularity of social networking sites, corporate news can now be spread among millions of users within seconds of being posted. Businesses usually have their online profiles in such social networks and use their networks to spread such corporate news. Social networks can be used in the following way:
Microblogging: If you have an account in micro-blogging sites like Twitter, all you have to do is post the corporate news in one line in such a site. In accounts like Twitter there is a scope of re-tweeting posts which means that all your followers and friends have the power to circulate the news within seconds. It is said that websites like Twitter can circulate news to more than 10000 users in just 5 minutes.
Uploading images and videos: Suppose your company has launched a new product through an elaborate event. You can post the images of such an event in your social networking sites – it is known that images and videos are more often clicked than written content. You can even add links to these videos and images to other websites where the information has been posted. This way you have the scope to circulate your corporate news.
Update posts: Every social networking site offers an opportunity to update your profile with a status message. Whenever you will login to your account your status message will be displayed. This way, it acts as a reminder to everyone who visits your site or just glances at your profile. You can even post a link as your status message, so that those who are interested can click on such a click to know more.
Note: You can post articles and blogs in such social networking sites too, but you have to ensure that the content is interesting and well written. It should not be too lengthy because no one prefers to read lengthy content in social networking sites. It is best if you can post corporate news in points highlighting some keywords for better glimpse.