As a small business owner it is important to keep an active blog to keep a steady source of information flowing to your readers. You want your existing and potential customers to come back time and again to your website.
This isn’t always easy when it comes to time management. So where do you find the time? One very good way is to source out information articles that are already written about the topics of your particular niche. Re-publishing is something that all news media does fastnewsisland.com. If you read the paper or frequent any headline news websites you will see that they have posted news stories from Associated Press or any other credible source.
Many successful small business blogs will use places like EzineArticles and other article submission sites as their source for quality content on a daily basis. They may only write one original article per week themselves and then supplement their content with re-published articles. Even though the articles are not their own, their readers appreciate the fact that they have sought out information of interest for them.
The key is to be credible about using other people’s content. Give credit where credit is due. Never claim the article as your own if you did not write it yourself. Your readers do not really care if you personally wrote the information. They do care that you sourced it out for them and they will care if they find the original was not yours and you claimed it was!
One of our most successful small business blogs uses almost all re-published articles, with proper credit given to the authors. We publish a new article daily and just send out a weekly email to our email list with the headlines of the week. The open rate on the email is extremely high and the traffic the email generates to our small business blog is phenomenal. Not once have we heard a complaint that the articles were not of our own creation and many have thanked us for providing them with such good quality information.
So by all means use the great articles you find at article submission sites for your small business blogs but don’t try to deceive your readers. Be a credible source and include the author’s link and credits. Your readers will thank you.